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Category Archives: Google Tools

Structured Data Testing Tool

Structured Data Testing Tool

Structured Data Testing Tool As search marketing evolves alongside Google, both entities are working to find the most attractive and efficient ways of displaying their data.  Structured Data is a set of markup that SEOs and other webmasters can use to define varying types of

Goo.GL URL Shortener

URL Shortener

Goo.GL URL Shortener Social media has taken over our world.  One of the most prominent social media sites is Twitter, where users communicate using messages of 140 characters or less.  To make the most use out of these limits, it’s important to find ways to

Google Email Markup Tester

Google Email Markup Tester Tool

Google Email Markup Tester Tool Structured data is becoming a commonly used method for displaying certain types on information online.  Whether you’re displaying events or reservations, recipes or downloads, you can implement “rich snippets” to ensure that your data is being displayed in the most

Google Custom Search

What Is Google Custom Search

Google Custom Search Google provides webmasters with the opportunity to create their own search engine, using their Custom Search Engine program.  This program allows for the simple and elegant implementation of a site-wide search engine using Google’s search platform.  The website owner will get to

Google Merchant Center

Google Merchant Center

Google Merchant Center is another addition to Google’s offerings for businesses that allows users to upload both an online store and product data, making that information available within Google Shopping, Google search, and other Google services. Google Shopping is an interesting feature offered by the

Google Trends

What Is Google Trends?

Launched in 2006 as a part of the Google Labs initiative, Google Trends is a tool that allows anyone to see how popular certain keywords have been over time on the search behemoth.  You can track the popularity of various websites, as well as demographic

Google Places

Google Places

Search, generally speaking, has become very local.  It is estimated that nearly 80% of all searches relating to business have a local intent.  Google Places is a tool offered to local business owners to make businesses easily accessible on Google Maps and elsewhere across the

Page Speed Insights

Pagespeed Insights

Google offers website owners, managers, bloggers, and other online professionals a wide variety of tools to promote, evaluate, and enhance the quality of their websites.  From Analytics to Adsense, Merchant Center to Webmaster Tools, there is no lack of information and tools that can take

Google Plus

Google Plus

Google Plus (sometimes stylized as Google+) is Google’s social networking site.  The difference between Google Plus and other social networking sites is that Google allows more transparency with whom you choose to share certain posts and content with, and how you interact.  In this piece,

Google News

What Is Google News

As Google expands its offerings, it really has become a one-stop shop for information aggregation.  Google News has become a great aggregator of the most important news around the world, grouping similar stories, and then displays them based upon the reader’s personalized interests. In the

What Is Google Alerts

What Is Google Alerts

Google Alerts is a wonderful tool that allows you to monitor and track any topic online, using email, SMS, and other types of notifications to alert you whenever a topic is posted on a news site or blog.  This can be extremely beneficial to bloggers

Google Adwords

Google Adwords

Google AdWords is a platform offered by Google to help drive traffic to a particular website by using paid placement, also known as “sponsored ads.”  By working with the robust tools offered by AdWords, you can create wide-reaching advertising campaigns, highly targeted, and extremely flexible.

Google Adsense

Google Adsense

Google AdSense is a tool, offered by Google, that allows website owners to monetize their traffic by placing advertisements on their websites, videos, and application.  When someone clicks upon an ad, the website owner earns a percentage of the cost that the advertiser paid to

Google Tools Webmaster Tools

Google Webmaster Tools

70% of search traffic comes from Google.  That being said, online marketers, bloggers, and other online business owners should be doing everything in your power to perform proper search engine optimization on your site.  Thankfully Google offers a free tool to help even a beginner

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